I had a layover in the Philadelphia airport on my flight back home. My terminal featured no fewer than 8 strategically placed TV’s that played a Philadelphia infomercial every 3 minutes or so. It’s volume was offensively loud. I imagine someone high up in the airports marketing department pitching this: “Sitting down and zoning out out in front of the terminal is going the way of the dodo. My research shows we will get people to waste money at our dumpy little shops if we bombard them with an obnoxious advertisement. The key is that the we play it at decibels that pierce even the best headphone technology. People will never resent us for the shameless self promotion. It’s a no brainer!”
Make a corny, over produced, questionably factual, transparent cry for attention if you must, but don’t replay it every 3 minutes. There needs to be some sort of Geneva Convention type thing to establish protocols for the humanitarian treatment of airport travelers. If that came to be then this commercial would certainly be found in violation of everything that is decent and the creators would be punished appropriately.
Keep in mind that there were TV’s placed all throughout the terminal, so there was no way to escape the audio-visual bludgeoning other than to hide in the bathroom. Here’s my breakdown: Continue reading “Philly Airport”