I was at a workout the other day and noticed that a recent high school graduate was shooting with a strange looking ball. It had a completely different color, texture, and weight than the Nike ball I was using. It was darker, rougher, and harder.
It was made by Under Armour. Apparently the school this guy is attending uses those balls exclusively. I couldn’t believe it. Not only was I unaware that Under Armour even made basketballs, I was shocked that they had the audacity to trot out what I consider an obviously sub-par product. Unless you are 100% defensive minded, I am pretty sure you prefer a ball with some give and cushion to it. A relatively soft, slightly sticky ball is easier to handle and allows you a little more leeway with your shots that hit the rim. By making a tough, unforgiving ball, Under Armour essentially ignored all the traditional qualities that people seek out in a college ball. It had the look and feel of something a Middle School team would use when if were forced to practice outside. Stick to cleats, Under Armour.
Seeing Under Armour’s poorly made, make-James Naismith-Roll-Over-In-His-Grave ball reminded me of the least favorite basketball I have ever used.